BullsEye Coach was founded in 2004 by Betsy Jordan, a philanthropist, activist, and creator who has helped elevate CEOs, entrepreneurs, politicians, artists, and public figures around the globe. As a best-selling author, Executive Producer, and highly-regarded experiential and transformational coach, Betsy wanted to translate her ground-breaking approach into a proven methodology that could uplevel experienced coaches and deliver rapid results for clients.

The BullsEye Coaching track includes 1 hr per week of intense coaching combined with 15-minute micro-coaching sessions 4 days per week and progresses through domains iteratively. Over the course of each 4-month cycle, clients learn and apply the 7 Keys & Tactics (universal principles for a living) and engage in discovery, self-assessment, pattern interruption, self-hypnosis, an environmental study, development of a manifesto, and much more.

Just as crucial as what BullsEye is, is also what it is not. BullsEye Coaching is not religious but does address the whole person. The methodology, while process-driven, is not analytical, aggressive, or cold. Teachings avoid polarization in any direction and do not advocate for specific philosophies. And coaching is virtual, active, and participatory, focused on excellence instead of perfection, with the client driving progress and establishing boundaries.